Think. Connect. Execute.
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About Innodu
Founder-Led. Globally Connected. Built for Execution.
Innodu AS is a Norway-based boutique consultancy founded and led by an experienced tech entrepreneur with a track record in building startups and managing complex commercial operations across borders.
We don't work in large teams. We plug straight into the chaos and turn it into traction. We work directly with clients as thinking partners and execution partners—helping founders structure ideas, helping brands enter new markets, and helping sports entities close commercial deals.
About Yeragaselvan
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Engagement Models
Market Access & Growth
End‑to‑end market access and growth for businesses expanding across Norway, India, and the UAE — from entry strategy to setup, partnerships, first sales, and early scale‑up.
FOR
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F&B and Retail brands entering UAE
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Other businesses looking for entry and market access across Norway, India, and the UAE (B2B, services, tech, real estate, precious metals trading, and other niche sectors)
Engagement Models
Concept‑stage founders
This is for people who mainly have an idea, some notes, maybe a deck, but no real structure.
Who is this for
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Founders with a strong idea but no clear business model yet.
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Conventional or family businesses that want to explore a tech or platform play from zero.
Scope of support
Innodu AS operates from Norway and focuses on helping Norwegian and other Scandinavian brands enter and grow in India and the UAE, with a clear emphasis on F&B and Retail.
Who is this for
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F&B brands: restaurants, cafés, cloud kitchens, packaged food and beverage concepts.
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Retail brands: fashion, lifestyle, home, specialty and D2C concepts looking at India and/or UAE.
Cricket: endorsements & marketing
Since 2013, the core of the sports work has been in cricket, acting as an agent and commercial advisor to teams and individual players. Over this period, more than 100 endorsement and sponsorship deals have been closed in cricket, building strong relationships across players, franchises, brands, and rights holders.
Innodu works in sports in 2 core areas
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Cricket – endorsements, sponsorships, and marketing.
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Sports infrastructure – consulting and full execution of facilities.
Engagement Models
Service 01
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Who is this for
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Why choose us
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United Arab Emirates
India
Norway
Where We Operate
These are the corridors we know deeply — the trade routes, the relationships, the regulatory realities, and the commercial opportunities. We help clients navigate differences in customers, regulations, and ways of doing business across these markets.
Why Choose Innodu
Innodu operates differently. We're selective about who we work with, deeply involved in what we do, and connected across the markets that matter. Here's what sets us apart.
Founder-Led, Not Delegated
You work directly with the principal who's built businesses across borders.
Execution Over
Strategy
We build plans that get implemented, open doors, and stay involved until results happen.
Selective = Deep Commitment
We choose compelling clients where we add real value and build long-term relationships.
Cross-Border
Expertise
Norway, India, UAE. We understand the practical realities of operating across these markets.
